Sales:
- Will your sales be direct?
- If indirect, have you considered an export management company (EMC)?
- If direct, do you plan to use foreign representatives/agents and/or distributors?
- Where will you look for trade leads? Agent/distributors trade leads?
- How will you prepare for foreign negotiations?
Advertising/Promotions:
- Who will handle advertising/promotion? Do you have an international advertising program?
- Does your company have product, facility and/or technical brochures? Are you prepared to have them translated?
- Do you plan to participate in international trade shows?
Market Research:
- How will your product and company be interpreted and viewed in a foreign culture? Consider such aspects such as logos, brand names and product adaptation.
- Have you looked into packaging details such as language, suitability of color, size and name?
Product:
- Must your product be offered in metric?
- Have target market been researched?
- Has the foreign competition been evaluated?
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Packing:
- What type of packing will be used-export pack, export crate?
- What standard precautionary markings and international symbols will be used on the outside of your packing?
Transportation:
- How will the product be transported to its foreign destination-ocean, air, mail, delivery service?
- If shipping, has inland transportation been considered? Will consolidation or containerization be used?
Documentation:
- Will a Shippers Export Declaration (SED) that is required for any export in value of $2,500 or more be necessary?
- Has documentation such as packing list, bills of lading, consular invoices, certificates of origin or insurance forms been properly completed?
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Terms of Payment:
- What kind of financial arrangements for payment have you made-letter of credit, sight draft, date draft?
- Will your company offer foreign customers credit?
Risk Coverage:
- Did you know receivables can be insured by EX/IM?
Foreign Exchange:
- Are there U.S. dollar exchange controls?
- Is the country's currency stable?
- Have there been any recent dramatic changes in the U.S. dollar exchange rate?
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- Are you aware of the Foreign Corrupt Practice Act that prohibits certain foreign payments?
- Are you acquainted with "red flag" language to alert you to anti-boycott compliance?
- Has legal counsel prepared a suitable international agreement or sales contract?
- Have you considered protecting your copyrights, trademarks and/or patents internationally?
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